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We Mean Social Business

Bound to Impact

Through its incorporation as a French Société à Mission, Join EDuC (formerly known as La Belle EDuC) is legally bound to drive its operations forward with the overriding goal of creating the following impacts:

Lead higher education institutions to greater integration of sustainability content and practice in curricula

Offer greater visibility to students on sustainability coverage in programs

Contribute to the development and sharing of measurement tools and best practices in sustainability for education stakeholders

Raise awareness among stakeholders of the challenges of sustainability and its integration in teaching and the student learning experience

Founded by Higher Education Lecturers

Carina Hopper

Carina Hopper is a sustainability lecturer teaching at the master’s level at ESSEC Business School and ESMOD Fashion Business School, among others. She is also active in the start-up community, advising and collaborating with tech and social start-ups across Europe.

Johanna Wagner

Johanna Wagner is a consultant and lecturer with a background in asset management and hotel operations. She is passionate about people, sustainability and innovation, which has led her to teach in leading hospitality master’s programs in Europe including IMHI/ESSEC and ESG Business School.

Our Commitments


Join EDuC is not profit-driven and is committed to contributing to sustainability education on a broad scale through its articles of incorporation.


Its mission is to ensure that future employees, entrepreneurs and business leaders are prepared to reconcile business activities with present and future environmental and social challenges.

At the same time, Join EDuC aims to provide students with the information they need to choose between programs based on sustainability content.